LEAH KIM

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Optura - Identity Design

Timeline: 6 weeks | 2025
Skills: InDesign, Photoshop, Illustrator, Illustration, Typography, Copywriting, Storytelling, Art Direction

Overview
Optura is the internal services supporting Enthuse and Inspira across departments such as Finance, HR, IT, Logistics, and Creative Operations. I was tasked with creating a minimalist, future-ready identity that expresses operational brilliance and invisible impact—qualities that define Optura.

Process Deck + Concept Deck




©2025