Timeline: 6 weeks | 2025
Skills: InDesign, Photoshop, Illustrator, Illustration, Typography, Copywriting, Storytelling, Art Direction
Optura is the internal services supporting Enthuse and Inspira across departments such as Finance, HR, IT, Logistics, and Creative Operations. I was tasked with creating a minimalist, future-ready identity that expresses operational brilliance and invisible impact—qualities that define Optura.