IZO - IdentityTimeline: 6 weeks | 2025
Skills: Illustrator, Illustration, Typography
IZO is a contemporary toy brand that redefines play by blending art, design, and storytelling into collectible toys for both kids and adults. It offers a curated collection of toys that go beyond entertainment—serving as interactive art pieces, nostalgic keepsakes, and creative companions.
Mood board
Preliminary sketches & concepts
Keywords: Puzzle, geometric, stuffed animal, abstraction, russian doll, wings, shopping bag, yoyo, light bulb, cycle, key
Exploration of 7 possible iterations
Exploration and refinement of three top iterations
Idea 1: Russian wind up toyIdea 2: Monkey on a cycle, wind upIdea 3: Geometric puzzle monkey
Refinement of design + color experimentation
IZO design system guidelines