LEAH KIM

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IZO - Identity Design

Timeline: 6 weeks | 2025
Skills: Illustrator, Illustration, Typography
Overview
IZO is a contemporary toy brand that redefines play by blending art, design, and storytelling into collectible toys for both kids and adults. It offers a curated collection of toys that go beyond entertainment—serving as interactive art pieces, nostalgic keepsakes, and creative companions.


Mood board




Preliminary sketches & concepts

Keywords: Puzzle, geometric, stuffed animal, abstraction, russian doll, wings, shopping bag, yoyo, light bulb, cycle, key



Exploration of 7 possible iterations





Exploration and refinement of three top iterations

Idea 1: Russian wind up toy
Idea 2: Monkey on a cycle, wind up
Idea 3: Geometric puzzle monkey



Refinement of design + color experimentation

Black & white refinements
Colored refinements



IZO design system guidelines


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